Hi there

I’m Jo and I’m a Content Designer/UX Writer living in Stockholm. I’ve been writing for over 10+ years, with 8+ of those years designing content for products ranging from music production, to merchant payments, to food delivery. Over the years, I’ve built the UX writing practice from scratch at several companies, including where I’m currently at—Soundtrap at Spotify.

I thrive in bringing structure to complex problems. My approach to designing content is using quantitative and qualitative insights to identify opportunities, understand user needs, ideate, and measure outcomes. I also enjoy helping other content designers/UX writers grow and have been providing mentorship for the past 5 years.