Hi, I’m Jo

I’m a content designer living in Stockholm, Sweden. I’ve been writing and designing for over 11 years, with 9+ of those years designing content for products ranging from music production, to merchant payments, to food delivery, and more. Over the years, I’ve built the content design practice at companies like Spotify, PayPal, and Epidemic Sound.

I thrive in bringing structure to complex problems. My approach to designing content is using quantitative and qualitative insights to identify opportunities, understand user needs, ideate, and measure outcomes. I also enjoy helping other content designers grow in their craft, and have been providing mentorship for the past 6 years.