As a UX writer, my goal is to speak to people in a relatable way to help them navigate through experiences seamlessly. It's a balancing act between providing useful information, creating moments of delights, and defusing emotions when things go wrong - all while keeping a consistent brand voice. 

I use a holistic approach to strategize content - understanding user behavior, anticipating user sentiment, as well as considering the overall realization of the experience and its impact on users. To make this happen, I work closely with designers, researchers, product managers, engineers, and marketing to craft the best possible content. 

In my free time, I delve into creative explorations like narrative design for games, writing children’s stories, and sketching random things around me. Ask me and I’d be happy to share about my latest side projects.